SMART Technologies Swag
TEAM
Joe Coplen
Lindsay Neff
Mugdha Jain
Joe Coplen
Lindsay Neff
Mugdha Jain
ROLE
Art Direction
Visual Design
and Production
Art Direction
Visual Design
and Production
TOOLS
Illustrator
Photoshop
Indesign
After Effects
SMART Notebook
Illustrator
Photoshop
Indesign
After Effects
SMART Notebook
TIMELINE
4 years
4 years
Challenge
Lumio of SMART Technologies needed a way to extend its brand presence beyond the classroom and the screen. Employees required branded items they could wear and use to feel connected to the company, while trade show booths demanded memorable giveaways that would cut through the noise of a crowded edtech marketplace. The challenge was finding swag that balanced practicality, creativity, and brand identity—ensuring it would spark interest on the show floor and keep SMART top-of-mind long after the event ended.
Solution
By designing branded swag that was both functional and visually aligned with Lumio’s identity, the company was able to meet both internal and external needs. Employees received wearable and practical items that fostered pride and unity, while trade show giveaways were crafted to stand out, spark conversation, and leave a lasting impression on educators and partners. Each piece served as a tangible extension of SMART’s innovative spirit, ensuring the brand remained present long after the event.
APPLICATIONS
Lumio Hoodie
To build team spirit and showcase brand pride, I designed a custom Lumio hoodie for SMART Tech employees. I conducted multiple rounds of feedback from stakeholders to arrive at the direction and style of the hoodie. Comfortable, bright, modern, and featuring signature Lumio branding, it unified the team and served as a walking extension of the brand.
ISTE Stickers
At the ISTE (International Society for Technology in Education) trade convention, many companies used stickers to spark connections and spread their brand. I was asked to design a set of Lumio stickers that gave educators and partners a fun, memorable way to carry the brand beyond the booth. They were snapped up quickly.
Lumio Rubik’s Cube
To celebrate the software development team I designed a custom Lumio-themed Rubik’s Cube that blended brand identity with team culture. Each side featured inside jokes and playful references the developers would appreciate, making the swag both a puzzle and a personalized keepsake.
CONCLUSION
Reflections & Acknowledgements
Designing swag for SMART Technologies and Lumio taught me the nuances of turning digital brand assets into physical objects people actually want to use and keep. Each project was a lesson in materials, usability, and how design choices translate off-screen. I’m grateful to the teams who encouraged experimentation and collaboration, making the process as rewarding as the finished pieces.
