https://noelsherrard.info Noel Sherrard Design Wed, 24 Sep 2025 23:15:37 +0000 https://noelsherrard.info en https://noelsherrard.info/Homepage Tue, 27 Oct 2020 22:31:20 +0000 Noel Sherrard Design https://noelsherrard.info/Homepage https://noelsherrard.info/Lumio-Content-Library Tue, 22 Jul 2025 00:06:32 +0000 Noel Sherrard Design https://noelsherrard.info/Lumio-Content-Library <img width="1375" height="769" width_o="1375" height_o="769" data-src="https://freight.cargo.site/t/original/i/4a7422984d7ccbfe8508ff6eef3500914954059e727932a3473211401dee3921/Asset-472.png" data-mid="238868834" border="0" src="https://freight.cargo.site/w/1000/i/4a7422984d7ccbfe8508ff6eef3500914954059e727932a3473211401dee3921/Asset-472.png" /> Lumio by SMART Technologies TEAM Joe Coplen Lindsay Neff Natalie Davis Shoba EmanuelLauren Reeves&nbsp; Samangtha Parks Ciera McLaurin Rosalie Dembowski ROLE Art Direction Visual Design Production TOOLS Illustrator Photoshop Indesign After Effects SMART Notebook TIMELINE4 years &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="764" height="459" width_o="764" height_o="459" data-src="https://freight.cargo.site/t/original/i/0af008d34e3e6c2d56abf9a10b3393052f2f1ae79b9ea4d040ffd65c8174e145/zzzzz.png" data-mid="237565545" border="0" data-scale="97" src="https://freight.cargo.site/w/764/i/0af008d34e3e6c2d56abf9a10b3393052f2f1ae79b9ea4d040ffd65c8174e145/zzzzz.png" /> Challenge Lumio’s Content Library had grown organically over time with much of its material contributed directly by teachers, as shown to the left. While this underscored the strength of the community, the resulting collection was visually inconsistent, often outdated and lacked the polish expected from a leading edtech platform. The library risked overwhelming educators with unappealing resources at the very moment they needed clarity and inspiration. At the same time, gaps persisted in key areas, such as seasonal activities, visual organizers, and SEL content. The challenge was to elevate the design and breadth of the library while preserving a sense of authenticity that honored its teacher-driven roots. <img width="980" height="567" width_o="980" height_o="567" data-src="https://freight.cargo.site/t/original/i/be0820c3165b3ee96c4d7acc0600ab1af4f2985e6598e89774e5a217e3f55a55/Asset-252.jpeg" data-mid="238139658" border="0" src="https://freight.cargo.site/w/980/i/be0820c3165b3ee96c4d7acc0600ab1af4f2985e6598e89774e5a217e3f55a55/Asset-252.jpeg" /> SolutionI led the creation of Lumio’s unified style guide and developed a suite of adaptable templates that gave every resource a consistent, professional quality without losing the approachable, teacher-centered voice that defined the platform. Alongside redesigning existing materials, my team expanded the library with seasonal activities, visual organizers, and SEL resources tailored to teachers’ most pressing needs. By balancing polish with authenticity, the library became both a trusted instructional hub and a reflection of the vibrant educator community behind it. Since our team launch in 2021, the active Lumio customer base grew from approximately 5,000 to 45,000 teachers, a 900% increase. APPLICATIONS <img width="913" height="537" width_o="913" height_o="537" data-src="https://freight.cargo.site/t/original/i/79d449f8e78c4e6e62c3ec840186364c0bbb02509dfca518758c59b560a9bc8b/Asset-432.png" data-mid="238868746" border="0" src="https://freight.cargo.site/w/913/i/79d449f8e78c4e6e62c3ec840186364c0bbb02509dfca518758c59b560a9bc8b/Asset-432.png" /> 1,500 Educational Resources Over a four-year span, I worked with a team of six Resource Developement Specialists who provided the content outlines for our Lumio educational resources. I provided graphic design for over 1,500 educational resources for the Lumio Content Library. I used extensive Midjourney Ai image generation, Shutterstock image assets and my own original graphics. <img width="2230" height="1352" width_o="2230" height_o="1352" data-src="https://freight.cargo.site/t/original/i/76557eed3f89fb7f4897b9aaa91d9634d420ece35e6a9f0426127c3377cf5788/Screenshot-2025-09-11-at-8.34.58PM.jpg" data-mid="238140345" border="0" src="https://freight.cargo.site/w/1000/i/76557eed3f89fb7f4897b9aaa91d9634d420ece35e6a9f0426127c3377cf5788/Screenshot-2025-09-11-at-8.34.58PM.jpg" /> <img width="1116" height="738" width_o="1116" height_o="738" data-src="https://freight.cargo.site/t/original/i/b696784212762c4a3c5da144e4e1dbcf9336aaab3b629061d4f49b4a88dc6933/Asset-1322.png" data-mid="239944205" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/b696784212762c4a3c5da144e4e1dbcf9336aaab3b629061d4f49b4a88dc6933/Asset-1322.png" /> Digital StickersI concepted and designed a library of digital stickers for Lumio that gave teachers and students new ways to interact in lessons—whether celebrating achievements, adding playful visuals, or highlighting key content. The stickers became versatile tools for engagement, creativity, and classroom connection. <img width="876" height="352" width_o="876" height_o="352" data-src="https://freight.cargo.site/t/original/i/c9ea021f7e74fac212f4d522933922d62fc50f981ed7006ebfa8fc2884520635/Asset-382.png" data-mid="238139263" border="0" src="https://freight.cargo.site/w/876/i/c9ea021f7e74fac212f4d522933922d62fc50f981ed7006ebfa8fc2884520635/Asset-382.png" /> <img width="830" height="445" width_o="830" height_o="445" data-src="https://freight.cargo.site/t/original/i/50a871182ff473e10b0af90bd868ee0bb2ed130394d9f4e3988045442976ea7f/Asset-312.png" data-mid="238140232" border="0" src="https://freight.cargo.site/w/830/i/50a871182ff473e10b0af90bd868ee0bb2ed130394d9f4e3988045442976ea7f/Asset-312.png" /> The Lumio stickers feature was launched on September 21st 2024. Within the next month users had embraced it to a level unanticipated by our product managers. Over 171,600 stickers had been added by teachers and students alike. <img width="1108" height="793" width_o="1108" height_o="793" data-src="https://freight.cargo.site/t/original/i/24d87305a57b1b88c6ccc86a0d101ea0172f3cf35aad4a72690d6430dab4a5a8/Asset-952.png" data-mid="238869303" border="0" src="https://freight.cargo.site/w/1000/i/24d87305a57b1b88c6ccc86a0d101ea0172f3cf35aad4a72690d6430dab4a5a8/Asset-952.png" /><img width="1529" height="840" width_o="1529" height_o="840" data-src="https://freight.cargo.site/t/original/i/6a8d9e7f2dd24544360292ec9cf37c9e3c2fc2dba54b6ae4ec3cd08e6ae585fe/Asset-862.png" data-mid="238868888" border="0" src="https://freight.cargo.site/w/1000/i/6a8d9e7f2dd24544360292ec9cf37c9e3c2fc2dba54b6ae4ec3cd08e6ae585fe/Asset-862.png" /> Incentivizing AdoptionTo support teacher training and adoption, I designed Lumio’s digital badges. These badges incentivize educators to complete Lumio’s learning modules by offering accredited training hours toward their ongoing certification requirements. Beyond their practical value, the badges foster a sense of pride and accomplishment—creating a positive emotional connection between teachers and the Lumio platform itself. <img width="918" height="776" width_o="918" height_o="776" data-src="https://freight.cargo.site/t/original/i/b89812f2f6adeeac329f1ae9997561585aa783e9e7f2666420d2b98125996a71/AA.png" data-mid="237843556" border="0" data-scale="56" src="https://freight.cargo.site/w/918/i/b89812f2f6adeeac329f1ae9997561585aa783e9e7f2666420d2b98125996a71/AA.png" /> <img width="836" height="629" width_o="836" height_o="629" data-src="https://freight.cargo.site/t/original/i/132325c03db1467100ccf2a411b6bc4e36492900ba37229c6f7d5146caea0dc7/Asset-1012.png" data-mid="238869951" border="0" data-scale="100" src="https://freight.cargo.site/w/836/i/132325c03db1467100ccf2a411b6bc4e36492900ba37229c6f7d5146caea0dc7/Asset-1012.png" /><img width="843" height="582" width_o="843" height_o="582" data-src="https://freight.cargo.site/t/original/i/c85a49d77c4fc89d15e0235c40f3c0109e3917881b08da9ddb13417b5583bb63/cacs2.png" data-mid="238869944" border="0" data-scale="100" src="https://freight.cargo.site/w/843/i/c85a49d77c4fc89d15e0235c40f3c0109e3917881b08da9ddb13417b5583bb63/cacs2.png" /> Presentation Templates Over a four-year span, I designed and developed more than 50 reusable presentation templates for Lumio. These templates established a consistent visual language for lessons and activities while giving educators flexible, easy-to-use design foundations. Today, they are used by over 45,000 teachers worldwide, supporting engaging, professional-quality classroom experiences at scale. Below are some of the templates available in-product. Others are reseved for the Lumio Library Content team.&nbsp; <img width="1914" height="1698" width_o="1914" height_o="1698" data-src="https://freight.cargo.site/t/original/i/17a319eac7c41f397c7a7df3bd7cfd1e675d4c708289736b1dcea4e1084ac0c0/Asset-1262.png" data-mid="239943340" border="0" src="https://freight.cargo.site/w/1000/i/17a319eac7c41f397c7a7df3bd7cfd1e675d4c708289736b1dcea4e1084ac0c0/Asset-1262.png" /> <img width="733" height="431" width_o="733" height_o="431" data-src="https://freight.cargo.site/t/original/i/7f2f69124d11706000a92477a454493513932cfd6b0a9d07b5c015dedc28b7fc/Asset-472.png" data-mid="238139563" border="0" src="https://freight.cargo.site/w/733/i/7f2f69124d11706000a92477a454493513932cfd6b0a9d07b5c015dedc28b7fc/Asset-472.png" /> Templates were built to support each stage of a classroom presentation, with dedicated layouts for titles, headers, content, features, quotes, backgrounds, and columns, among others. Because customization and flexibility were a priority for teachers, graphic elements were modular, moveable and deletable. By catering to teachers needs we struck a balance between variety, structure and creative control. A sample template is below. <img width="2846" height="1644" width_o="2846" height_o="1644" data-src="https://freight.cargo.site/t/original/i/c6525bfb57d64738edcbb266e492a97c2148cd4e1ae3a5a70fee5f5e885c5b4b/Asset-1032.jpg" data-mid="238870042" border="0" src="https://freight.cargo.site/w/1000/i/c6525bfb57d64738edcbb266e492a97c2148cd4e1ae3a5a70fee5f5e885c5b4b/Asset-1032.jpg" /> Lumio Library Landing PageWhile the organization of the landing page is owned by my former Project Manager, I concepted and designed the color pallete, resource covers, category buttons, graphic organizers, manipulatives, and content parner resource covers. Different cover designs identify the resource’s target grade range as well as education companies who partner with Lumio as content suppliers.&nbsp; <img width="832" height="787" width_o="832" height_o="787" data-src="https://freight.cargo.site/t/original/i/055114248c94372ac5f06e17932bb28c60cda9b6fe5b40534b62112683c68bf5/Asset-432.png" data-mid="238755776" border="0" src="https://freight.cargo.site/w/832/i/055114248c94372ac5f06e17932bb28c60cda9b6fe5b40534b62112683c68bf5/Asset-432.png" /> CONCLUSION Reflections &amp; Acknowledgements&nbsp;My work at SMART Technologies will endure as one of my proudest endeavours. It introduced me to the best version of a corporate work environment I can imagine.&nbsp; It was an awesome experience for which I will be forever grateful. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ︎︎︎ &nbsp; PREVIOUS &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; BACK TO TOP&nbsp;︎︎︎ &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;NEXT &nbsp; ︎︎︎ https://noelsherrard.info/Company-Swag Wed, 24 Sep 2025 23:15:37 +0000 Noel Sherrard Design https://noelsherrard.info/Company-Swag <img width="1851" height="1320" width_o="1851" height_o="1320" data-src="https://freight.cargo.site/t/original/i/646ff7c51dbb77808b6360d1f46e3f2401d677efe0037507a60985c19f7df900/pio.jpg" data-mid="238716012" border="0" src="https://freight.cargo.site/w/1000/i/646ff7c51dbb77808b6360d1f46e3f2401d677efe0037507a60985c19f7df900/pio.jpg" /> SMART Technologies Swag TEAM Joe Coplen Lindsay Neff Mugdha Jain ROLE Art Direction Visual Design and Production TOOLS Illustrator Photoshop Indesign After Effects SMART Notebook TIMELINE4 years &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="1100" height="733" width_o="1100" height_o="733" data-src="https://freight.cargo.site/t/original/i/39a73523494e4f86ddcd638f4301a8faad6ca77ba7ce561545f698ad3df6d1e7/Heat-Treat-trade-show-activity-site.jpeg" data-mid="238716031" border="0" src="https://freight.cargo.site/w/1000/i/39a73523494e4f86ddcd638f4301a8faad6ca77ba7ce561545f698ad3df6d1e7/Heat-Treat-trade-show-activity-site.jpeg" /> ChallengeLumio of SMART Technologies needed a way to extend its brand presence beyond the classroom and the screen. Employees required branded items they could wear and use to feel connected to the company, while trade show booths demanded memorable giveaways that would cut through the noise of a crowded edtech marketplace. The challenge was finding swag that balanced practicality, creativity, and brand identity—ensuring it would spark interest on the show floor and keep SMART top-of-mind long after the event ended. <img width="1306" height="1071" width_o="1306" height_o="1071" data-src="https://freight.cargo.site/t/original/i/b067a4e287590fabd8edf54ca58288d3a3bb93aaa541bb350619c2d524626285/IMG_0949.jpg" data-mid="238716034" border="0" src="https://freight.cargo.site/w/1000/i/b067a4e287590fabd8edf54ca58288d3a3bb93aaa541bb350619c2d524626285/IMG_0949.jpg" /> SolutionBy designing branded swag that was both functional and visually aligned with Lumio’s identity, the company was able to meet both internal and external needs. Employees received wearable and practical items that fostered pride and unity, while trade show giveaways were crafted to stand out, spark conversation, and leave a lasting impression on educators and partners. Each piece served as a tangible extension of SMART’s innovative spirit, ensuring the brand remained present long after the event. APPLICATIONS Lumio Hoodie To build team spirit and showcase brand pride, I designed a custom Lumio hoodie for SMART Tech employees. I conducted multiple rounds of feedback from stakeholders to arrive at the direction and style of the hoodie. Comfortable, bright, modern, and featuring signature Lumio branding, it unified the team and served as a walking extension of the brand. <img width="1250" height="902" width_o="1250" height_o="902" data-src="https://freight.cargo.site/t/original/i/fe89dfa93799b24827cb712f28413d0dbc9980d4473a6ff7005dedbffd0cf45b/Asset-332.jpg" data-mid="238716070" border="0" src="https://freight.cargo.site/w/1000/i/fe89dfa93799b24827cb712f28413d0dbc9980d4473a6ff7005dedbffd0cf45b/Asset-332.jpg" /> <img width="1460" height="1414" width_o="1460" height_o="1414" data-src="https://freight.cargo.site/t/original/i/80e1d0826807db47bac5b0a6323ca761cf47a303555bfee0b84de762c998d0bf/cb-hnx.jpg" data-mid="238716051" border="0" src="https://freight.cargo.site/w/1000/i/80e1d0826807db47bac5b0a6323ca761cf47a303555bfee0b84de762c998d0bf/cb-hnx.jpg" /> <img width="2212" height="2142" width_o="2212" height_o="2142" data-src="https://freight.cargo.site/t/original/i/bb106a82904600d51f34bcbd9bae82b134c3b65d66d9478c8dc585e0ae47f700/wggqwhw.jpg" data-mid="238716049" border="0" src="https://freight.cargo.site/w/1000/i/bb106a82904600d51f34bcbd9bae82b134c3b65d66d9478c8dc585e0ae47f700/wggqwhw.jpg" /> <img width="888" height="698" width_o="888" height_o="698" data-src="https://freight.cargo.site/t/original/i/26ac95eb7cf80cc08fe1af788e3a054f0e21399c812078a4384639912f6af6ea/Asset-1242.png" data-mid="239940771" border="0" src="https://freight.cargo.site/w/888/i/26ac95eb7cf80cc08fe1af788e3a054f0e21399c812078a4384639912f6af6ea/Asset-1242.png" /> ISTE StickersAt the ISTE (International Society for Technology in Education) trade convention, many companies used stickers to spark connections and spread their brand. I was asked to design a set of Lumio stickers that gave educators and partners a fun, memorable way to carry the brand beyond the booth. They were snapped up quickly. <img width="1306" height="1071" width_o="1306" height_o="1071" data-src="https://freight.cargo.site/t/original/i/d1beb37632497f90a30fea33bce499f04011adb5ca992717366b819755006436/aegqaegd.jpg" data-mid="238716132" border="0" src="https://freight.cargo.site/w/1000/i/d1beb37632497f90a30fea33bce499f04011adb5ca992717366b819755006436/aegqaegd.jpg" /> Lumio Rubik’s CubeTo celebrate the software development team I designed a custom Lumio-themed Rubik’s Cube that blended brand identity with team culture. Each side featured inside jokes and playful references the developers would appreciate, making the swag both a puzzle and a personalized keepsake.&nbsp; <img width="1851" height="1320" width_o="1851" height_o="1320" data-src="https://freight.cargo.site/t/original/i/d2ca9691b47bd3924b3228a90bcddcf1c33aa17b0fe42f0b37d2aeb716b90adc/pio.jpg" data-mid="238716493" border="0" src="https://freight.cargo.site/w/1000/i/d2ca9691b47bd3924b3228a90bcddcf1c33aa17b0fe42f0b37d2aeb716b90adc/pio.jpg" /> <img width="801" height="978" width_o="801" height_o="978" data-src="https://freight.cargo.site/t/original/i/09518404e59642e25199e1b6873677ee7b315df012463b876b9086c820f88db7/Asset-352.jpg" data-mid="238716491" border="0" data-scale="71" src="https://freight.cargo.site/w/801/i/09518404e59642e25199e1b6873677ee7b315df012463b876b9086c820f88db7/Asset-352.jpg" />CONCLUSION Reflections &amp; Acknowledgements&nbsp;Designing swag for SMART Technologies and Lumio taught me the nuances of turning digital brand assets into physical objects people actually want to use and keep. Each project was a lesson in materials, usability, and how design choices translate off-screen. I’m grateful to the teams who encouraged experimentation and collaboration, making the process as rewarding as the finished pieces. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ︎︎︎ &nbsp; PREVIOUS &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; BACK TO TOP&nbsp;︎︎︎ &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; NEXT &nbsp; ︎︎︎ https://noelsherrard.info/Climbing-Gym-Rebrand Tue, 27 Oct 2020 22:23:16 +0000 Noel Sherrard Design https://noelsherrard.info/Climbing-Gym-Rebrand <img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a206bf89794096d6689cc5e25ba381328e231bb63399bb927ac49381228c8e9f/better-shadow-on-bad-2.jpeg" data-mid="100165957" border="0" src="https://freight.cargo.site/w/1000/i/a206bf89794096d6689cc5e25ba381328e231bb63399bb927ac49381228c8e9f/better-shadow-on-bad-2.jpeg" />Stone Gardens Climbing Gym TEAM Valeria Borodina ROLE Concepting Branding Art Direction Visual Design TOOLS Illustrator Photoshop Indesign After Effects TIMELINE 10 Weeks &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="2161" height="1347" width_o="2161" height_o="1347" data-src="https://freight.cargo.site/t/original/i/6753ea69602e6f4db908c934fd958c525f72184303512b60472152e8245e7233/Asset-754x.png" data-mid="86885441" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/6753ea69602e6f4db908c934fd958c525f72184303512b60472152e8245e7233/Asset-754x.png" /> Challenge Stone Gardens Climbing Gym, founded in 1995, is among the oldest in the Seattle area and helped spur the popularity of indoor climbing nationally. However, the brand hasn’t been updated since its founding and looks firmly dated to the mid-90’s. The gym runs the risk of losing relevance in a city with multiple newer and sleeker climbing gyms competing for members. We sought to give the brand resonance with the current market as well as preserve an authentic connection with the community behind it. <img width="2621" height="1727" width_o="2621" height_o="1727" data-src="https://freight.cargo.site/t/original/i/bcb755f18c64a77deed38998c034f41030e0e460b4f4665d1d4e9a6831045f2d/Asset-844x.png" data-mid="86885448" border="0" src="https://freight.cargo.site/w/1000/i/bcb755f18c64a77deed38998c034f41030e0e460b4f4665d1d4e9a6831045f2d/Asset-844x.png" /> SolutionWe crafted a unique look that reflects the values of today’s Stone Gardens community and maintains the authentic, DIY passion that has defined Stone Gardens since the beginning. We found an opportunity to position Stone Gardens as the premier climbing gym for dedicated, advanced and friendly climbers in the Seattle Area. Organic shapes, contour-line illustrations and vibrant, nature-inspired colors bring the gym’s brand into the 21st century while maintaining its beloved retro soul. APPLICATIONS Brand Grip PointsWhether tucked into a wallet or strapped onto a belt, the brand becomes a part of member’s lives. A range of expressive and formal styles are used depending on the application. For example, the identity suite presents a restrained brand expression, whereas the chalk bag, not so much. <img width="2053" height="1928" width_o="2053" height_o="1928" data-src="https://freight.cargo.site/t/original/i/bea530c09fafbe8a5f37d082fd3ec86fc1c66e56719a0a54abf01aceea90acfb/Asset-1024x.png" data-mid="86885463" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/bea530c09fafbe8a5f37d082fd3ec86fc1c66e56719a0a54abf01aceea90acfb/Asset-1024x.png" /><img width="2529" height="2277" width_o="2529" height_o="2277" data-src="https://freight.cargo.site/t/original/i/516106ce8cd403592c6f819ed1051a9ad9b231abae63b4b4b45aee081d30fe57/Asset-1034x.png" data-mid="86885464" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/516106ce8cd403592c6f819ed1051a9ad9b231abae63b4b4b45aee081d30fe57/Asset-1034x.png" /> <img width="1980" height="2055" width_o="1980" height_o="2055" data-src="https://freight.cargo.site/t/original/i/9a970dc0de8e8d50cb36c3ea380e6907620ac9157a5f2a1dc42dac6db5bbc969/Asset-1004x.png" data-mid="86885461" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/9a970dc0de8e8d50cb36c3ea380e6907620ac9157a5f2a1dc42dac6db5bbc969/Asset-1004x.png" /><img width="2329" height="1988" width_o="2329" height_o="1988" data-src="https://freight.cargo.site/t/original/i/45d55494bb2de25bf3da92effb6f313af98c2f234ba64483f282ef73a1f43034/Asset-1014x.png" data-mid="86885462" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/45d55494bb2de25bf3da92effb6f313af98c2f234ba64483f282ef73a1f43034/Asset-1014x.png" /> <img width="4920" height="3816" width_o="4920" height_o="3816" data-src="https://freight.cargo.site/t/original/i/1ff1f856aefc47b19f209618174a71644f253a2090a4ffc3b93edbe4c1c84762/environmental-V5.jpg" data-mid="103673665" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/1ff1f856aefc47b19f209618174a71644f253a2090a4ffc3b93edbe4c1c84762/environmental-V5.jpg" /> BRAND BOOK Guiding the DesignerThis project culminated into a definitive Brand Guide. The goal of the book is to communicate the spirit of the business in every aspect of its design, led by our brand characteristics of Community, Alternative and Challenging. <img width="2087" height="1312" width_o="2087" height_o="1312" data-src="https://freight.cargo.site/t/original/i/dea919d33a1fbf97dd72dc6643688d0bd42e65a721cd993661babd09c10a3bc6/Asset-794x.jpg" data-mid="103656708" border="0" src="https://freight.cargo.site/w/1000/i/dea919d33a1fbf97dd72dc6643688d0bd42e65a721cd993661babd09c10a3bc6/Asset-794x.jpg" /> <img width="2090" height="1312" width_o="2090" height_o="1312" data-src="https://freight.cargo.site/t/original/i/eb0a75b7ade8c4d28a49eda71914105576f1ae78882b59ed5991ced1461a8784/Asset-824x.jpg" data-mid="103656711" border="0" src="https://freight.cargo.site/w/1000/i/eb0a75b7ade8c4d28a49eda71914105576f1ae78882b59ed5991ced1461a8784/Asset-824x.jpg" /> <img width="2088" height="1314" width_o="2088" height_o="1314" data-src="https://freight.cargo.site/t/original/i/2368b434f6ccc3495981acef89a57433f12294f4a7187b73471a765e0fe5e442/Asset-814x.jpg" data-mid="103656710" border="0" src="https://freight.cargo.site/w/1000/i/2368b434f6ccc3495981acef89a57433f12294f4a7187b73471a765e0fe5e442/Asset-814x.jpg" /> <img width="2087" height="1313" width_o="2087" height_o="1313" data-src="https://freight.cargo.site/t/original/i/e3412f44457e9084a30aa0350739517ff8cec15a1e1268ac532c86a57e82d808/Asset-804x.jpg" data-mid="103656709" border="0" src="https://freight.cargo.site/w/1000/i/e3412f44457e9084a30aa0350739517ff8cec15a1e1268ac532c86a57e82d808/Asset-804x.jpg" /> <img width="4817" height="3100" width_o="4817" height_o="3100" data-src="https://freight.cargo.site/t/original/i/23e3f0600a16d19d5e7742fbe0a1dd0283fd8f273b6e5799011f9ba5233e5082/Asset-834x.jpg" data-mid="103656707" border="0" src="https://freight.cargo.site/w/1000/i/23e3f0600a16d19d5e7742fbe0a1dd0283fd8f273b6e5799011f9ba5233e5082/Asset-834x.jpg" /> PROCESS Qualitative Research &nbsp; Our first move was the most obvious: Go climbing! After quickly realizing how out of shape we were, we interviewed customers and staff about what Stone Gardens meant to them. One recurring refrain that stuck with us was how proud members were that the route ratings were “not inflated.” Other gyms, we were told, inflate ratings to make climbers feel more accomplished than they are. But at Stone Gardens people love an honest challenge. &nbsp; <img width="1569" height="867" width_o="1569" height_o="867" data-src="https://freight.cargo.site/t/original/i/e7e503800c8fe1592d38d739709e15a5b5db69f11e47b4a05b82615282353fdf/111graded-climbing-routes.jpg" data-mid="103656968" border="0" src="https://freight.cargo.site/w/1000/i/e7e503800c8fe1592d38d739709e15a5b5db69f11e47b4a05b82615282353fdf/111graded-climbing-routes.jpg" /> <img width="800" height="1166" width_o="800" height_o="1166" data-src="https://freight.cargo.site/t/original/i/95d7c10b4f9cc59e94446e4b2057bb63c28105f8e75e9aa3496c8e476ae4bb4d/Asset-1964x.png" data-mid="91632451" border="0" data-scale="92" src="https://freight.cargo.site/w/800/i/95d7c10b4f9cc59e94446e4b2057bb63c28105f8e75e9aa3496c8e476ae4bb4d/Asset-1964x.png" /> Competitive Analysis &nbsp; Stone Gardens faces four primary competitors in the Seattle metro area. Relative newcomer gyms such as Seattle Bouldering Project and Momentum have carved out a chunk of the market. The oldest gym in the area, Vertical World has undergone its own modernized re-branding. We evaluated the Stone Gardens brand mark against the others and itself. We determined what was working and not working for the brand. Working: Organic AlternativeTactileNot Working: LegibilityTokenizing/Trend of the 90’sPoor H1/H2 agreement <img width="2187" height="1842" width_o="2187" height_o="1842" data-src="https://freight.cargo.site/t/original/i/c9fa8928766e435f0419c7e88118fcbd6547bbd36a8f32d4bb914a2f33ec02a8/Asset-914x.png" data-mid="86885452" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/c9fa8928766e435f0419c7e88118fcbd6547bbd36a8f32d4bb914a2f33ec02a8/Asset-914x.png" />&nbsp; Generating Brand Characteristics &nbsp;With interviews of employees and patrons in hand, we generated dozens of words that decribed the gym’s brand. Three primary brand characteristics emerged with groupings beneath them. Our brand characteristics were: ChallengingCommunity Alternative <img width="2145" height="1385" width_o="2145" height_o="1385" data-src="https://freight.cargo.site/t/original/i/1b9671331dfffb54a25ba50d6457c1650fc01bcfe5a8d8fda87c9969ebf27317/Asset-894x.jpg" data-mid="89430016" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/1b9671331dfffb54a25ba50d6457c1650fc01bcfe5a8d8fda87c9969ebf27317/Asset-894x.jpg" /> Visualizing Brand CharacteristicsThe visual language of each brand characteristic was explored. Observing patterns, colors and overlapping themes across our characteristics, we identified elements that reinforced one another and supported a unified brand voice.&nbsp; Moodboard &amp; InsightBrand characteristics were mixed into the moodboard in the proportions below. The brand is&nbsp;differentiated from its competitors by speaking to the community of advanced, committed climbers who are drawn to a challenge. We chose “Step Up” as our tagline to emphasize the distinct dedication to climbing within the Stone Gardens community. Organic shapes, bright, analogous colors and energized imagery reflect the no-fuss, DIY passion that we witnessed at the gym. 60% Challenging30% Community10% Alternative <img width="2000" height="1281" width_o="2000" height_o="1281" data-src="https://freight.cargo.site/t/original/i/c1d51a5564f3b6fc2af7717033403a76e74b795b962cd97f9ac69a265b6d4bcd/Asset-904x.jpg" data-mid="89429777" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/c1d51a5564f3b6fc2af7717033403a76e74b795b962cd97f9ac69a265b6d4bcd/Asset-904x.jpg" /> <img width="2458" height="2386" width_o="2458" height_o="2386" data-src="https://freight.cargo.site/t/original/i/052ad41a84727f48126486d6809b6d382cc03c789949a30572bcc06f6e3ebb6c/Asset-144x.png" data-mid="103657826" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/052ad41a84727f48126486d6809b6d382cc03c789949a30572bcc06f6e3ebb6c/Asset-144x.png" /> Color PaletteVibrant, organic colors inspired by naturally occurring rocks such as&nbsp;Basalt, Chalk, Sandstone, Rhyolite and Arcose demonstrate the appreciation for natural environments held by the Stone Gardens community. An energetic orange and red represent an active passion for climbing, while off-white, off-black and Sandstone reflect a down-to-earth love for the outdoors. <img width="1504" height="861" width_o="1504" height_o="861" data-src="https://freight.cargo.site/t/original/i/06a1a944541968d4c960c3ee88068c1ab9d540a789b3e2d5452587a869daa7c6/Asset-484x.png" data-mid="86885437" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/06a1a944541968d4c960c3ee88068c1ab9d540a789b3e2d5452587a869daa7c6/Asset-484x.png" /> Logo Family ProcessThe logo presented an ongoing challenge for us as we explored easily over one-hundred different options. We’ll spare you the details. But in the end it was two small scribbles of gripping fingers that took us home. After more than two months of slogging, we arrived at our final brand mark. We are proud to say that the effort was well spent. &nbsp;&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp; <img width="2101" height="1489" width_o="2101" height_o="1489" data-src="https://freight.cargo.site/t/original/i/b36d85ab738bbeebff8699dbd2ed943b61f8d55b726b83bea25782c8ff3be7e0/Asset-974x.png" data-mid="86885458" border="0" src="https://freight.cargo.site/w/1000/i/b36d85ab738bbeebff8699dbd2ed943b61f8d55b726b83bea25782c8ff3be7e0/Asset-974x.png" /> <img width="2119" height="1489" width_o="2119" height_o="1489" data-src="https://freight.cargo.site/t/original/i/94715ad268d41f0ba56142aeaf1be128b1bb1a97c0879e2343875ea60866c781/Asset-964x.png" data-mid="86885457" border="0" src="https://freight.cargo.site/w/1000/i/94715ad268d41f0ba56142aeaf1be128b1bb1a97c0879e2343875ea60866c781/Asset-964x.png" /> <img width="2097" height="1489" width_o="2097" height_o="1489" data-src="https://freight.cargo.site/t/original/i/42fa230dc27f5d95f297abcd0c1c72634569680a443b3623c72c6ba36e531a77/Asset-984x.png" data-mid="86885459" border="0" src="https://freight.cargo.site/w/1000/i/42fa230dc27f5d95f297abcd0c1c72634569680a443b3623c72c6ba36e531a77/Asset-984x.png" /> <img width="2119" height="1481" width_o="2119" height_o="1481" data-src="https://freight.cargo.site/t/original/i/dbefd12db4b9d8f30060f9b4eea6d4a571102ec53470a12aa5435ee542b71cd2/Asset-944x.png" data-mid="86885455" border="0" src="https://freight.cargo.site/w/1000/i/dbefd12db4b9d8f30060f9b4eea6d4a571102ec53470a12aa5435ee542b71cd2/Asset-944x.png" /> <img width="2119" height="1481" width_o="2119" height_o="1481" data-src="https://freight.cargo.site/t/original/i/58c358dd73fa8c906b4732ca0e3d7de2ec7534eeabfd0560ef7631b07294f071/Asset-934x.png" data-mid="86885454" border="0" src="https://freight.cargo.site/w/1000/i/58c358dd73fa8c906b4732ca0e3d7de2ec7534eeabfd0560ef7631b07294f071/Asset-934x.png" /> <img width="2119" height="1481" width_o="2119" height_o="1481" data-src="https://freight.cargo.site/t/original/i/2759d4751b6a81267dbeeaa9e2a850dbd6ea7f4137e9d461384da3175a098721/Asset-954x.png" data-mid="86885456" border="0" src="https://freight.cargo.site/w/1000/i/2759d4751b6a81267dbeeaa9e2a850dbd6ea7f4137e9d461384da3175a098721/Asset-954x.png" /> &nbsp; BRAND ASSETS <img width="2119" height="2655" width_o="2119" height_o="2655" data-src="https://freight.cargo.site/t/original/i/632bc2a6eb4fc0c9294b7811dbd1f173e50f20e1b6bc8fc12862814f1fba2f3d/Asset-994x.png" data-mid="86885460" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/632bc2a6eb4fc0c9294b7811dbd1f173e50f20e1b6bc8fc12862814f1fba2f3d/Asset-994x.png" /> Patterns, Textures and IllustrationsAbstracted shapes taken from the climbing wall hand-holds evolved into our pattern. Graphite contour drawings of bruised hands became web graphics. A fine, chalk-like texture brought a climbing gym feel to each deliverable. My project partner Valerie designed the rock pattern, and I made the graphic assets below. <img width="1500" height="1818" width_o="1500" height_o="1818" data-src="https://freight.cargo.site/t/original/i/3b091925fddfca381e4ec2d4842f467973f075638ac8d5f993b05ab346cc6187/Asset-64x.png" data-mid="91632648" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/3b091925fddfca381e4ec2d4842f467973f075638ac8d5f993b05ab346cc6187/Asset-64x.png" /> CONCLUSION Reflections &amp; Acknowledgements&nbsp;This project spurred significant growth and tenacity in me as a designer. It was an honor to work with my project partner, Valerie, as she contributed greatly at every stage and elevated my abilities with her own.&nbsp; I learned that in order to speak clearly as a designer, one has to know what they are saying to begin with. This project came to life once we understood the true purpose behind it, which was to reflect the current community behind the brand and position Stone Gardens as the gym of experience, dedication and fun. I believe we succeeded in that endevour.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ︎︎︎ &nbsp; PREVIOUS &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; BACK TO TOP&nbsp;︎︎︎ &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; NEXT &nbsp; ︎︎︎ https://noelsherrard.info/Environmental-Sign-Series Tue, 27 Oct 2020 22:23:20 +0000 Noel Sherrard Design https://noelsherrard.info/Environmental-Sign-Series <img width="1500" height="1116" width_o="1500" height_o="1116" data-src="https://freight.cargo.site/t/original/i/f97b4e51d492fc2276f42b39e4c04246bad475714eafa3e07dbb693a1d00e8a9/baby-middle.png" data-mid="86885515" border="0" src="https://freight.cargo.site/w/1000/i/f97b4e51d492fc2276f42b39e4c04246bad475714eafa3e07dbb693a1d00e8a9/baby-middle.png" />New Start Community GardenTEAMIndependant ROLEBrandingArt DirectionVisual Design TOOLSIllustratorPhotoshopIndesign TIMELINE12 Weeks &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="2124" height="1362" width_o="2124" height_o="1362" data-src="https://freight.cargo.site/t/original/i/4e0cce4a01c2b7f247071754946dc147a35299cea7913d76ed91d8cc23e92ae9/Asset-1824x.png" data-mid="86885521" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/4e0cce4a01c2b7f247071754946dc147a35299cea7913d76ed91d8cc23e92ae9/Asset-1824x.png" /> ChallengeThe New Start Community Garden was built in 2018 by community members and high school students in an unused baseball field across from their school. Signage describing the various functions of the garden was wanted for future generations of students, gardeners and visitors alike.&nbsp; <img width="2541" height="1813" width_o="2541" height_o="1813" data-src="https://freight.cargo.site/t/original/i/6c80a0ef44e5a4a3a75b4b512187618aa2636b8b9db7abfaecaebfe2d8f41961/Asset-1834x.png" data-mid="86885520" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/6c80a0ef44e5a4a3a75b4b512187618aa2636b8b9db7abfaecaebfe2d8f41961/Asset-1834x.png" /> SolutionA local non-profit, Nature Warriors, commissioned the design of eight signs and installed them around the garden. With lush colors and tempting fruits and flowers, the signs serve as reminders of the garden’s splendor during dreary months. The signs prioritized conveying their informational text by utilizing a strict and unified design system. APPLICATIONS Signs Installed On April 10th, 2020, the signs were installed in the garden. I was thrilled to see my work in the environment they were designed for. New Start High students and community members alike enjoy them, I am told. <img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/646df91704b4dfe1c0cb7d05b23f0a0a5bbf9f2cbd38dda664b08c66ced63be9/Pollinator-garden-fixed-text.jpg" data-mid="86885532" border="0" src="https://freight.cargo.site/w/1000/i/646df91704b4dfe1c0cb7d05b23f0a0a5bbf9f2cbd38dda664b08c66ced63be9/Pollinator-garden-fixed-text.jpg" /> <img width="2310" height="1714" width_o="2310" height_o="1714" data-src="https://freight.cargo.site/t/original/i/35ef6015baa6543aace077f0b98e5a64053a3cdc7771174edfabcd4f84491b96/berry-garden-fixed-text.jpg" data-mid="86885531" border="0" src="https://freight.cargo.site/w/1000/i/35ef6015baa6543aace077f0b98e5a64053a3cdc7771174edfabcd4f84491b96/berry-garden-fixed-text.jpg" /> <img width="2250" height="1664" width_o="2250" height_o="1664" data-src="https://freight.cargo.site/t/original/i/670756c8f182151de61cb01a1ba0e5f299e55b5f10d66083b401ae3898da1e47/orchard-sign-fixed-text.jpg" data-mid="86885529" border="0" src="https://freight.cargo.site/w/1000/i/670756c8f182151de61cb01a1ba0e5f299e55b5f10d66083b401ae3898da1e47/orchard-sign-fixed-text.jpg" /> <img width="2254" height="1675" width_o="2254" height_o="1675" data-src="https://freight.cargo.site/t/original/i/4a4b888bf51d4672daee81cb66b172ded679d698b6eebdfb27a18156a75d82a8/fig-gardgen-fixed-text.jpg" data-mid="86885530" border="0" src="https://freight.cargo.site/w/1000/i/4a4b888bf51d4672daee81cb66b172ded679d698b6eebdfb27a18156a75d82a8/fig-gardgen-fixed-text.jpg" /> <img width="2400" height="1790" width_o="2400" height_o="1790" data-src="https://freight.cargo.site/t/original/i/aa7118d0bebd362d881ec1d5056c82ba0bdf05725566738abbd20402c6fe76f9/Shark-Garden-Banner-sign.jpg" data-mid="86885533" border="0" src="https://freight.cargo.site/w/1000/i/aa7118d0bebd362d881ec1d5056c82ba0bdf05725566738abbd20402c6fe76f9/Shark-Garden-Banner-sign.jpg" /> Signs To Be Installed Below are signs in line to be installed in the garden. The client has expressed an interest in new and diverse sign styles. As you can see, the list is growning fast! <img width="3333" height="2500" width_o="3333" height_o="2500" data-src="https://freight.cargo.site/t/original/i/e850aa0638eb7a113d81b900651c9f7621882f8c6727a67d8421d1a8b6416b91/humming-bird-v9.jpg" data-mid="105067228" border="0" src="https://freight.cargo.site/w/1000/i/e850aa0638eb7a113d81b900651c9f7621882f8c6727a67d8421d1a8b6416b91/humming-bird-v9.jpg" /> <img width="3333" height="2500" width_o="3333" height_o="2500" data-src="https://freight.cargo.site/t/original/i/f93102be18ef0b60f9b801884fa38f10e405a0ebaf7a1842271532e5cea1e196/Native-plant-garden-new-text.jpg" data-mid="105067225" border="0" src="https://freight.cargo.site/w/1000/i/f93102be18ef0b60f9b801884fa38f10e405a0ebaf7a1842271532e5cea1e196/Native-plant-garden-new-text.jpg" /> <img width="7200" height="5400" width_o="7200" height_o="5400" data-src="https://freight.cargo.site/t/original/i/1caa202be5d016b8d9bf108e93fd6ecdc8ddabe35c6e2ace87505b65098c9ddb/Pom-Pom-Garden-v10.jpg" data-mid="103779440" border="0" src="https://freight.cargo.site/w/1000/i/1caa202be5d016b8d9bf108e93fd6ecdc8ddabe35c6e2ace87505b65098c9ddb/Pom-Pom-Garden-v10.jpg" /> Garden MapI created a detailed, hand-designed map of the 1.6-acre Shark Garden at New Start High School, illustrating its full scope and community impact. The map highlights all 28 sections of the garden, carefully labeled and color-coded to show shared use between the high school and the surrounding community. This visual tool makes the garden’s layout clear and accessible, celebrating its dual role as both an educational resource and a neighborhood gathering place. <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/123063d1cff8b1c44470752a8e5154722e74c71d20ce8f3970c754b6f8f02e99/Garden-Map-5-small.jpg" data-mid="238366116" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/123063d1cff8b1c44470752a8e5154722e74c71d20ce8f3970c754b6f8f02e99/Garden-Map-5-small.jpg" /> IDENTITY Logo SystemThe logo design brief was straight forward: a shark eating a carrot or strawberry. However, arriving at a simplified, logo-like version of those things proved to be a challenge. After many iterations (a portion of them are shown left) we arrived at a solution which was more illustrative and organic than the typical logo. However, these qualities reflect the natural environment and youthful exhuberence of the garden. <img width="1690" height="1640" width_o="1690" height_o="1640" data-src="https://freight.cargo.site/t/original/i/4018c67225176f07cc6f2720d3a70d1153ef72c401d6c4397aaac143fc90d6ba/Asset-224x.png" data-mid="103785884" border="0" src="https://freight.cargo.site/w/1000/i/4018c67225176f07cc6f2720d3a70d1153ef72c401d6c4397aaac143fc90d6ba/Asset-224x.png" /> <img width="4675" height="2243" width_o="4675" height_o="2243" data-src="https://freight.cargo.site/t/original/i/7480f93ce8c5ba1a7c8fee086a9614e3c50b52f85f89299cbf66f1a96dbc17db/Asset-244x.png" data-mid="103787281" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/7480f93ce8c5ba1a7c8fee086a9614e3c50b52f85f89299cbf66f1a96dbc17db/Asset-244x.png" /> PROCESS <img width="2139" height="1150" width_o="2139" height_o="1150" data-src="https://freight.cargo.site/t/original/i/6d112b84ae99b062922dcafd9c536b748f63816fa491da6c195ed39d8e5ab29d/Asset-1904x.png" data-mid="86885524" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/6d112b84ae99b062922dcafd9c536b748f63816fa491da6c195ed39d8e5ab29d/Asset-1904x.png" /> Inspiration Students of New Start High School had already painted some signage of their own. These student’s were my sign’s primary audience I looked for ways to incorporate their aesthetic into the work. I aimed to give them a sense of ownership of the garden that they had helped build. The graffiti mural, right, served as inspiration for multiple iterations below. &nbsp; IterationsInspired by the student's art, I pursued pop-art and graffiti graphic styles with the aim of creating signs that would designate the garden as a student-owned space. But these attempts were rejected by the client on account of (very legitimate) legibility issues.&nbsp; <img width="1336" height="1782" width_o="1336" height_o="1782" data-src="https://freight.cargo.site/t/original/i/fea5af7f51fec16f710c2941155a57c7a5faaa603060af7787ecefb87611bfac/Asset-1864x.png" data-mid="86885528" border="0" src="https://freight.cargo.site/w/1000/i/fea5af7f51fec16f710c2941155a57c7a5faaa603060af7787ecefb87611bfac/Asset-1864x.png" /> <img width="1313" height="1768" width_o="1313" height_o="1768" data-src="https://freight.cargo.site/t/original/i/3d177a582e56e267aa56b008255740b38aa94a2ab0c2e947f660810963a8d9a6/Asset-1874x.png" data-mid="86885527" border="0" src="https://freight.cargo.site/w/1000/i/3d177a582e56e267aa56b008255740b38aa94a2ab0c2e947f660810963a8d9a6/Asset-1874x.png" /> <img width="1311" height="1768" width_o="1311" height_o="1768" data-src="https://freight.cargo.site/t/original/i/7fbae8425b2d5ef67003b4cdf7fda2acc947805fcdfc9d78d859db7bd3c7940b/Asset-1884x.png" data-mid="86885526" border="0" src="https://freight.cargo.site/w/1000/i/7fbae8425b2d5ef67003b4cdf7fda2acc947805fcdfc9d78d859db7bd3c7940b/Asset-1884x.png" /> <img width="4975" height="3638" width_o="4975" height_o="3638" data-src="https://freight.cargo.site/t/original/i/9cb5a921a51889965cf64a42b87e16f0c42892047c99619404e6d1e977bf7f33/Asset-1894x.png" data-mid="86885525" border="0" src="https://freight.cargo.site/w/1000/i/9cb5a921a51889965cf64a42b87e16f0c42892047c99619404e6d1e977bf7f33/Asset-1894x.png" /> InsightWith the client’s previous rejections and feedback in mind, I switched gears and moved away from the graffiti graphics. Instead I prioritized a clear informational hierarchy, reading accessibility as well as a templatization and unification of the signs’ structure. I preserved the original mural’s color palette as well as some floral design elements, but used a paper-cut out style that echoed other graphic styles of New Start high school. With the client’s approval we charged ahead. CONCLUSION ReflectionsAs my first significant client project there was a steep learning curve in presenting material and communicating with the client. I learned the value of simple sketches to communicate big ideas rather than a series of high-res options. I’m proud of the relationship generated with Nature Warriors, the sponsoring non-profit.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ︎︎︎ &nbsp; PREVIOUS &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; BACK TO TOP&nbsp;︎︎︎ &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; NEXT &nbsp; ︎︎︎&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; https://noelsherrard.info/Nordstrom-Anniversary-Sale Thu, 25 Mar 2021 21:30:23 +0000 Noel Sherrard Design https://noelsherrard.info/Nordstrom-Anniversary-Sale <img width="3500" height="2300" width_o="3500" height_o="2300" data-src="https://freight.cargo.site/t/original/i/083aa93c95ef3fba9bfdb7cc4c2b1c6543a2124ca9445b01547ccef7a18aac7e/Nordstrom-bag-mock-up-2-3.jpg" data-mid="103577963" border="0" src="https://freight.cargo.site/w/1000/i/083aa93c95ef3fba9bfdb7cc4c2b1c6543a2124ca9445b01547ccef7a18aac7e/Nordstrom-bag-mock-up-2-3.jpg" /> Nordstrom Anniversery Sale TEAMIndependant ROLEConceptArt DirectionProduction TOOLSIllustratorPhotoshopProcreate TIMELINE4 Weeks <img width="1690" height="1200" width_o="1690" height_o="1200" data-src="https://freight.cargo.site/t/original/i/17b223c6eb784094a14acb020a2ab23118c4783debbab22b928b406d561e3d95/Asset-114x.png" data-mid="103583124" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/17b223c6eb784094a14acb020a2ab23118c4783debbab22b928b406d561e3d95/Asset-114x.png" /> ChallengeIn any normal year, the Nordstrom Anniversary Sale aims to elevate sales during July and August, predictably slow months for retail clothing. In 2021, the Summer Sale has a new objective of re-establishing the brand as the destination for in-person retail shopping. This Summer, stir-crazy quarantined shoppers are expected to make a strong comeback from the pandemic recession. This presents an opportunity and a challenge for Nordstrom to ride a potential wave of spending by people looking to enjoy some of their substantial pandemic savings. <img width="1691" height="1200" width_o="1691" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f258621ce7940ac38fdfbcc7180b03eb065432736524b03ca77dae31f8bf9a71/Asset-124x.png" data-mid="103583123" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/f258621ce7940ac38fdfbcc7180b03eb065432736524b03ca77dae31f8bf9a71/Asset-124x.png" /> SolutionCollectively we are craving community, in-person activities and a sense of positive normalcy. By connecting with the emotional needs for comfort,&nbsp;company and optimism of post-pandemic shoppers, Nordstrom has an enormous opportunity to energize and provide for its loyal customer base. The 2021 Anniversary Sale offers an iconic summer experience of fashion, fun and friends, finally. APPLICATIONS Delivered Assets Providing a simultaneously (and perhaps paradoxically) fresh and familiar feel, this Anniversary Sale brand uses abundant white space, abstracted zebra stripes and summery fields of color that call back to a 1950’s modernism. The flowing legs and feet of friends shopping for shoes (an impulse buy of the ages) illustrate joyful companionship.&nbsp;With the aim of celebrating offline and in-person connection, these deliverables offer tangible experiences that signal a return to much needed normalcy. <img width="2448" height="1726" width_o="2448" height_o="1726" data-src="https://freight.cargo.site/t/original/i/22b383125861de191136099b23daf47359636b20ffe82e97b262c56f7cd6c0d4/card3.png" data-mid="103458531" border="0" src="https://freight.cargo.site/w/1000/i/22b383125861de191136099b23daf47359636b20ffe82e97b262c56f7cd6c0d4/card3.png" /> <img width="2448" height="1723" width_o="2448" height_o="1723" data-src="https://freight.cargo.site/t/original/i/c3cf71095e062aeb107f4f37c4ad2a78f63a1699f07f3fb9efb33d10c0f5066d/box2.png" data-mid="103458520" border="0" src="https://freight.cargo.site/w/1000/i/c3cf71095e062aeb107f4f37c4ad2a78f63a1699f07f3fb9efb33d10c0f5066d/box2.png" /> <img width="2448" height="1799" width_o="2448" height_o="1799" data-src="https://freight.cargo.site/t/original/i/f783c2264838928813437b52b23c18f46ba289b8b531ef39c46b288196cd40f2/envelope-3.jpg" data-mid="103578385" border="0" src="https://freight.cargo.site/w/1000/i/f783c2264838928813437b52b23c18f46ba289b8b531ef39c46b288196cd40f2/envelope-3.jpg" /> <img width="2448" height="1799" width_o="2448" height_o="1799" data-src="https://freight.cargo.site/t/original/i/fee03cd99c883f370a95e19b34ad5cd8410468a5ab2cc45f40bfc8f8e7018ca3/all-three-2.jpg" data-mid="103578264" border="0" src="https://freight.cargo.site/w/1000/i/fee03cd99c883f370a95e19b34ad5cd8410468a5ab2cc45f40bfc8f8e7018ca3/all-three-2.jpg" /> <img width="2808" height="1576" width_o="2808" height_o="1576" data-src="https://freight.cargo.site/t/original/i/b623cf542b34d3b14c87645ae1210f3e2151031161ca1f9f202652d7b37d64ba/Shopping-Bag-Mockup4.jpg" data-mid="103581848" border="0" src="https://freight.cargo.site/w/1000/i/b623cf542b34d3b14c87645ae1210f3e2151031161ca1f9f202652d7b37d64ba/Shopping-Bag-Mockup4.jpg" /> PROCESS Moodboard Drawing from the timeless and classic design of Vogue and Harpers, as well as from the hand-touched feel of flowing contour drawings, this brand speaks with enthusiasm and refinement. Black, white and pops of warm color communicate joyful energy, optimism and tactile togetherness. <img width="1666" height="1051" width_o="1666" height_o="1051" data-src="https://freight.cargo.site/t/original/i/b5c6e270b58ba06429249b840c06d525dec6e5788ba825d7aabd11e952dd0290/Nordstrom-moodboard.jpg" data-mid="103582382" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/b5c6e270b58ba06429249b840c06d525dec6e5788ba825d7aabd11e952dd0290/Nordstrom-moodboard.jpg" /> <img width="2049" height="1981" width_o="2049" height_o="1981" data-src="https://freight.cargo.site/t/original/i/7d4056c3bbb3c7044aad5b55f453e3d3d97b2d8367f0249fbbcfc05bfc4a64e0/Asset-84x.png" data-mid="103579763" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/7d4056c3bbb3c7044aad5b55f453e3d3d97b2d8367f0249fbbcfc05bfc4a64e0/Asset-84x.png" /> Concept My first sketch aimed to illustrate the simple but profoundly missed experience of shopping with friends. By focusing on an abstractly connected collection of shins and shoes, an inclusive invitation to be close, connected and fashionable is made. Iterations I explored multiple versions of bright color fields layered under bold and abstract contour illustrations. However, my initial sketch seemed to convey a unique sense of human closeness that was difficult to replicate. After many attempts, the final forms took shape. <img width="936" height="951" width_o="936" height_o="951" data-src="https://freight.cargo.site/t/original/i/a56b28e293d46e7e6e541cf78da4994e0a490f038757ebf8dbb985de8f9c86e4/iteration-3.jpg" data-mid="103580329" border="0" src="https://freight.cargo.site/w/936/i/a56b28e293d46e7e6e541cf78da4994e0a490f038757ebf8dbb985de8f9c86e4/iteration-3.jpg" /> <img width="1000" height="1016" width_o="1000" height_o="1016" data-src="https://freight.cargo.site/t/original/i/9b252e57601a30f0a8fc0f18ccd1164ac27b2431f1735c489f13d6b5e8ef14e8/iteration-1.jpg" data-mid="103580331" border="0" src="https://freight.cargo.site/w/1000/i/9b252e57601a30f0a8fc0f18ccd1164ac27b2431f1735c489f13d6b5e8ef14e8/iteration-1.jpg" /> <img width="1000" height="1016" width_o="1000" height_o="1016" data-src="https://freight.cargo.site/t/original/i/cb27b7ecf595a7d79698bdc7ababea33c493b08db86fdd6f47d6119c5f63f7f1/iteration-2.jpg" data-mid="103580330" border="0" src="https://freight.cargo.site/w/1000/i/cb27b7ecf595a7d79698bdc7ababea33c493b08db86fdd6f47d6119c5f63f7f1/iteration-2.jpg" /> <img width="3000" height="2484" width_o="3000" height_o="2484" data-src="https://freight.cargo.site/t/original/i/c2c6e8dd44a6ba0e1ad606c67692c09e9df504b09ae0eb398841f5427bcbfb3b/Noel_Sherrard_Nordstrom_bag.jpg" data-mid="103689361" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c2c6e8dd44a6ba0e1ad606c67692c09e9df504b09ae0eb398841f5427bcbfb3b/Noel_Sherrard_Nordstrom_bag.jpg" /> Insight A stylistic breakthrough occurred when I gave the shoes a less abstract (if sloppy) treatment. I continued the concept from a previous iteration (above) of connecting the legs at the knee in order to drive home the idea of a tactile, touching, social connectedness. I used the watercolor blotch that felt most “Summery” to fit the season of the sale, but broke it up to create a more dynamic, wrap-around design.&nbsp; CONCLUSION Reflections &amp; Acknowledgements This project could not have happened without the instruction and support of my professor and Modern Dog Design CEO, Robynne Raye. From her and through this project I learned about the importance of enjoying the creative process, and that the quality of work rises when fun is had. This project remains a favorite of mine from the Seattle Central Creative Academy. Thank you, Robynne! ︎︎︎ &nbsp; PREVIOUS &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; BACK TO TOP&nbsp;︎︎︎ &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; NEXT &nbsp; ︎︎︎ https://noelsherrard.info/SilverKite-Community-Arts Mon, 09 Nov 2020 18:15:39 +0000 Noel Sherrard Design https://noelsherrard.info/SilverKite-Community-Arts <img width="3500" height="2500" width_o="3500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/35fed1d5779ee45d7b2c9a8bf7b97648932593b7ad0322159007c62a350da8db/phone-mockup-silverkite-4.png" data-mid="88238814" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/35fed1d5779ee45d7b2c9a8bf7b97648932593b7ad0322159007c62a350da8db/phone-mockup-silverkite-4.png" /> SilverKite Community Arts Rebrand TEAMIndependant ROLE BrandingArt Direction TOOLS IllustratorPhotoshop After EffectsMiro TIMELINE 10 Weeks <img width="2491" height="1562" width_o="2491" height_o="1562" data-src="https://freight.cargo.site/t/original/i/859cebb15b045fc7f107d6a7aa738e3e98b0c38639034ecb40908980d771599b/Asset-104x.png" data-mid="88342309" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/859cebb15b045fc7f107d6a7aa738e3e98b0c38639034ecb40908980d771599b/Asset-104x.png" /> Challenge Founded in 2015, SilverKite Community Arts provides arts workshops to organizations around the Puget Sound Region. Founder and CEO, Jen Kulik, was looking to refresh the brand and better visually demonstrate the company’s values. She wanted to the brand to reflect what the business had grown into since its founding. She thought that the old logo, left, felt too cold and too busy. <img width="600" height="379" width_o="600" height_o="379" data-src="https://freight.cargo.site/t/original/i/f5337823a13c9ea8337f882a55a19dee2d6ca8ee9f3d6af29d0932296a96fb97/ezgif.com-gif-maker-copy.gif" data-mid="95732701" border="0" data-scale="80" src="https://freight.cargo.site/w/600/i/f5337823a13c9ea8337f882a55a19dee2d6ca8ee9f3d6af29d0932296a96fb97/ezgif.com-gif-maker-copy.gif" /> SolutionArtistic, Belonging, Friendly and Professional were brand adjectives that guided this rebrand. In order to express these brand values, we emphasized the people who are served by Silverkite as well as the colorful, artistic context that connects them. After many versions, we landed on an approachable and professional brand that reflected the warmth and artistic flair of the mission and community it serves.&nbsp; APPLICATIONS Delivered AssetsNewsletter and social media templates as well as web graphics and a facebook ad were the primary digital deliverables. Assets were templatized and uploaded to Canva and Mailchimp, the client’s social media and newsletter creation hubs. An identity suite, trifold, lanyard and t-shirts were the primary print deliverables. A unique, consistent and personable brand was born. <img width="2353" height="1158" width_o="2353" height_o="1158" data-src="https://freight.cargo.site/t/original/i/056464858e227e6f853993722a287bb457c23cfb61adabb100f6adc48e21c10c/Screens-Mock-Up-Silver-Kite-2.jpg" data-mid="103675712" border="0" src="https://freight.cargo.site/w/1000/i/056464858e227e6f853993722a287bb457c23cfb61adabb100f6adc48e21c10c/Screens-Mock-Up-Silver-Kite-2.jpg" /> <img width="3381" height="2502" width_o="3381" height_o="2502" data-src="https://freight.cargo.site/t/original/i/0fc054e1f5ff3055592710cfcaab32eb1ba25d1d6d92292e14c01db25c9b9cd9/identity-suite-2.jpg" data-mid="103676704" border="0" src="https://freight.cargo.site/w/1000/i/0fc054e1f5ff3055592710cfcaab32eb1ba25d1d6d92292e14c01db25c9b9cd9/identity-suite-2.jpg" /><img width="2611" height="2028" width_o="2611" height_o="2028" data-src="https://freight.cargo.site/t/original/i/f66d15bbbad258fa285c90b294be5c69a8a4227efe9b9773458378f9235c51a8/SK-T-Shirt-Mockup.jpg" data-mid="103675706" border="0" src="https://freight.cargo.site/w/1000/i/f66d15bbbad258fa285c90b294be5c69a8a4227efe9b9773458378f9235c51a8/SK-T-Shirt-Mockup.jpg" /> <img width="3381" height="2502" width_o="3381" height_o="2502" data-src="https://freight.cargo.site/t/original/i/9f1766a71187839f858ee6964563d17cc0977dee04d321161f989b57a2e9dc8a/Lanyard_ID_badge_mockup_1.jpg" data-mid="103675708" border="0" src="https://freight.cargo.site/w/1000/i/9f1766a71187839f858ee6964563d17cc0977dee04d321161f989b57a2e9dc8a/Lanyard_ID_badge_mockup_1.jpg" /><img width="2611" height="2028" width_o="2611" height_o="2028" data-src="https://freight.cargo.site/t/original/i/e6c34a4b1a24c73f650efd010239078451bd9086a0bcf10debcbc0b5b61d6b9f/trifold-2.jpg" data-mid="103676705" border="0" src="https://freight.cargo.site/w/1000/i/e6c34a4b1a24c73f650efd010239078451bd9086a0bcf10debcbc0b5b61d6b9f/trifold-2.jpg" /> <img width="3438" height="2437" width_o="3438" height_o="2437" data-src="https://freight.cargo.site/t/original/i/1899f1f0077bee9483b0ce94dc80a2cbc6f095a8cdb95ab81cd48a986666b98d/SK-iphone-mock-ups-2.jpg" data-mid="103675710" border="0" src="https://freight.cargo.site/w/1000/i/1899f1f0077bee9483b0ce94dc80a2cbc6f095a8cdb95ab81cd48a986666b98d/SK-iphone-mock-ups-2.jpg" /> PROCESS <img width="3112" height="1908" width_o="3112" height_o="1908" data-src="https://freight.cargo.site/t/original/i/0bfd427cc66972fee28a1445738beb176202c5f3154832be976ae33d21c0864f/Asset-444x.png" data-mid="88540596" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/0bfd427cc66972fee28a1445738beb176202c5f3154832be976ae33d21c0864f/Asset-444x.png" /> Competitive Analysis Competition for SilverKite is mostly comprised of Senior Care organizations that are tied to particular institutions and senior care providers. Branding ranges from highly restrained to highly expressive. We sought to strike a balance between the creativity and community SilverKite offers as well as its commitment to reliability and excellence. Brainstorming the Brand To understand the brand look and feel, I conducted an image sorting exercise with the client. She arranged over 100 images into categories of on-brand, off-brand or somewhere in the middle. The small pile of on-brand images led the way in creating visual explorations of the brand values. <img width="3612" height="2230" width_o="3612" height_o="2230" data-src="https://freight.cargo.site/t/original/i/29289a2bd4d0f19b78f07c1534dcef57cc0d438cc976fedf241aa69466a742d4/image-sort-SK.jpg" data-mid="88545070" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/29289a2bd4d0f19b78f07c1534dcef57cc0d438cc976fedf241aa69466a742d4/image-sort-SK.jpg" /> <img width="1000" height="659" width_o="1000" height_o="659" data-src="https://freight.cargo.site/t/original/i/9bf8029358c0d372d4de012b34941dc00cf39da2cd5fe011d8ebaf15c8bed592/Sk-Moodboards-small.jpg" data-mid="89213841" border="0" src="https://freight.cargo.site/w/1000/i/9bf8029358c0d372d4de012b34941dc00cf39da2cd5fe011d8ebaf15c8bed592/Sk-Moodboards-small.jpg" /> Brand CharacteristicsEach brand characteristic was visually expressed using the “on-brand” images from the image sorting exercise as a starting place. The characteristics were as follows. Artistic Belonging Professional Friendly Moodboard By drawing from the brand characteristics and augmenting with more material, the moodboard took shape. Warm, painterly brushstrokes reflected SilverKite’s work as an arts workshop provider. A focus on people and human elements underscores the relationships and connections that are the foundation of SilverKite’s work. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; <img width="7007" height="4747" width_o="7007" height_o="4747" data-src="https://freight.cargo.site/t/original/i/dbf69f7224aa6a2835eda6604c95cb67996809cd70b70b7329241f2b6f17e281/Moodboard-white-Sk.jpg" data-mid="88543577" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/dbf69f7224aa6a2835eda6604c95cb67996809cd70b70b7329241f2b6f17e281/Moodboard-white-Sk.jpg" /> <img width="3966" height="2365" width_o="3966" height_o="2365" data-src="https://freight.cargo.site/t/original/i/1a3b57e635e74e1d8abc78f882fb639dab60a1a4cef59f0be1f6fbfb307310b4/Asset-84x.jpg" data-mid="95733227" border="0" src="https://freight.cargo.site/w/1000/i/1a3b57e635e74e1d8abc78f882fb639dab60a1a4cef59f0be1f6fbfb307310b4/Asset-84x.jpg" /> Iterations &amp; Insight As the iterations developed, I saw the potential in allowing the participants in the workshops to become the focal point of the entire rebrand. This aligned strongly with what the client had said in earlier discussions, which is that the true purpose of her business is not to teach art, but to connect people.&nbsp; I asked for photos of participants from the client and immersed them in artistic brush strokes. The first step toward the brand’s visual vocabulary was taken. LOGOS Logo Process Over the course of several iterations, a logo direction was selected and refined. Putting the logotype in the sky, between the “ground” and the kite icon, created a breezy elevated feel. As the process progressed, the logo became simpler and clearer. <img width="14966" height="2941" width_o="14966" height_o="2941" data-src="https://freight.cargo.site/t/original/i/42bee9a5ea6addcce18145b5920956b3eb1f1a2bcef8367de36cf50049e779fd/Asset-54x.png" data-mid="88544216" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/42bee9a5ea6addcce18145b5920956b3eb1f1a2bcef8367de36cf50049e779fd/Asset-54x.png" /> <img width="11872" height="2871" width_o="11872" height_o="2871" data-src="https://freight.cargo.site/t/original/i/de8155bb3dc07a840fda15efc8d50f7a70eda81aa3eedb5825e6f6451917f92b/Logo-Process-SK-2.jpg" data-mid="88549001" border="0" src="https://freight.cargo.site/w/1000/i/de8155bb3dc07a840fda15efc8d50f7a70eda81aa3eedb5825e6f6451917f92b/Logo-Process-SK-2.jpg" /> <img width="5355" height="2271" width_o="5355" height_o="2271" data-src="https://freight.cargo.site/t/original/i/fb90e1dcced7eb09e3b5d52933526dee48a36b7f12ee77098ab666654bb9b86a/Asset-634x.png" data-mid="88548622" border="0" src="https://freight.cargo.site/w/1000/i/fb90e1dcced7eb09e3b5d52933526dee48a36b7f12ee77098ab666654bb9b86a/Asset-634x.png" /> Logo FamilyThe logo family is small and consistent in order to create a recognizable brand for a small business. As requested, two options were provided one with the tagline and the other with the kite string. CONCLUSION ReflectionsThe SiverKite rebrand was a rewarding experience and made a satisfied customer. I had the opportunity to work closely with my longtime friend and boss Jen Kulik, as well as test out my rebranding techniques with a real client.&nbsp; My lesson learned from this project is that the success of a brand often comes from listening to and reflecting the values of the client. If those values are reflected to the client in new and unexpected ways, they can still succeed as authentic expressions of the brand.&nbsp; Visit the SilverKite Website at&nbsp;www.silverkite.us. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;︎︎︎ &nbsp; PREVIOUS &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; BACK TO TOP&nbsp;︎︎︎ &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;NEXT &nbsp; ︎︎︎&nbsp; https://noelsherrard.info/Illustrations Thu, 07 Jan 2021 23:20:30 +0000 Noel Sherrard Design https://noelsherrard.info/Illustrations <img width="794" height="793" width_o="794" height_o="793" data-src="https://freight.cargo.site/t/original/i/41e0123173666ba21b7744b3ddad76d940e1621b6de4173d093c926ec8234f83/small-1.jpg" data-mid="94332817" border="0" src="https://freight.cargo.site/w/794/i/41e0123173666ba21b7744b3ddad76d940e1621b6de4173d093c926ec8234f83/small-1.jpg" /> <img width="793" height="794" width_o="793" height_o="794" data-src="https://freight.cargo.site/t/original/i/89b5a011f89a8d919de3188c88b0903c5dd644f7203f8836196f993d5aaf5ae4/small-2.jpg" data-mid="94332818" border="0" src="https://freight.cargo.site/w/793/i/89b5a011f89a8d919de3188c88b0903c5dd644f7203f8836196f993d5aaf5ae4/small-2.jpg" /> <img width="793" height="793" width_o="793" height_o="793" data-src="https://freight.cargo.site/t/original/i/31675b63778ed83107b7e04e1c1914536fce33ae44040b5f91fdc3cf793b260b/bigger.jpg" data-mid="94341382" border="0" data-scale="100" src="https://freight.cargo.site/w/793/i/31675b63778ed83107b7e04e1c1914536fce33ae44040b5f91fdc3cf793b260b/bigger.jpg" /> Illustrations From a young age I’ve been doodling portraits, still-lifes, and strange blob creatures. Over the years I’ve taught still life, portrait and painting workshops for Seattle, Snohomish and King County Public Libaries among others. Samples of various personal and client projects are shown. I provide a wide variety of illustrative styles that can be fully tailored to any project.&nbsp; West Montlake Park Lamp Colonnade Proposal <img width="910" height="1294" width_o="910" height_o="1294" data-src="https://freight.cargo.site/t/original/i/f57a9c819998a9dcc4aaf6a00a0e1797e74803dddb2b0c3456a02a2e5e97ff96/dfzsfmhx.jpg" data-mid="94449065" border="0" src="https://freight.cargo.site/w/910/i/f57a9c819998a9dcc4aaf6a00a0e1797e74803dddb2b0c3456a02a2e5e97ff96/dfzsfmhx.jpg" /> <img width="1534" height="994" width_o="1534" height_o="994" data-src="https://freight.cargo.site/t/original/i/f5c17ffaa3ebc9283a7e4a352abe105470f4106827ec351b6b8182dda8205861/dbfgn.jpg" data-mid="94449062" border="0" src="https://freight.cargo.site/w/1000/i/f5c17ffaa3ebc9283a7e4a352abe105470f4106827ec351b6b8182dda8205861/dbfgn.jpg" /> <img width="1225" height="792" width_o="1225" height_o="792" data-src="https://freight.cargo.site/t/original/i/8bf9560a974144577f28a11749c67a4084e0f35db9cccc659a08e23eaf1b67de/djhdnr.jpg" data-mid="94517828" border="0" src="https://freight.cargo.site/w/1000/i/8bf9560a974144577f28a11749c67a4084e0f35db9cccc659a08e23eaf1b67de/djhdnr.jpg" /> <img width="1679" height="1086" width_o="1679" height_o="1086" data-src="https://freight.cargo.site/t/original/i/819e8a984e619987188bbbfd89d631c4e165b4344dae0949e50a6d1177373d2b/threelamps-small-cropped.jpg" data-mid="94449352" border="0" src="https://freight.cargo.site/w/1000/i/819e8a984e619987188bbbfd89d631c4e165b4344dae0949e50a6d1177373d2b/threelamps-small-cropped.jpg" /> <img width="1612" height="1043" width_o="1612" height_o="1043" data-src="https://freight.cargo.site/t/original/i/bb7846cbe36c8dff89cef43c8a6c9545639dfc517cefb8782c792e11f52b921d/dfgndfn.jpg" data-mid="94449067" border="0" src="https://freight.cargo.site/w/1000/i/bb7846cbe36c8dff89cef43c8a6c9545639dfc517cefb8782c792e11f52b921d/dfgndfn.jpg" /> Donate Your Bailout Poster Campaign <img width="994" height="1420" width_o="994" height_o="1420" data-src="https://freight.cargo.site/t/original/i/76c894fa52000746977989fa24c1067c9e80823b81acff840d7052a2b8a193d1/dfhfngnx.jpg" data-mid="95267357" border="0" data-scale="99" src="https://freight.cargo.site/w/994/i/76c894fa52000746977989fa24c1067c9e80823b81acff840d7052a2b8a193d1/dfhfngnx.jpg" /> <img width="982" height="1384" width_o="982" height_o="1384" data-src="https://freight.cargo.site/t/original/i/ddb0482efed81d74b08159fb531cde98e3eceed68cece825b9788e469b0ae3ba/fdsbfb.jpg" data-mid="95267358" border="0" data-scale="100" src="https://freight.cargo.site/w/982/i/ddb0482efed81d74b08159fb531cde98e3eceed68cece825b9788e469b0ae3ba/fdsbfb.jpg" /> <img width="944" height="1344" width_o="944" height_o="1344" data-src="https://freight.cargo.site/t/original/i/e971470ec1796466a025fb02de9810c7bd312bcebc7bc17020b67bdcf6c8eede/SDBsFbS.jpg" data-mid="95267559" border="0" src="https://freight.cargo.site/w/944/i/e971470ec1796466a025fb02de9810c7bd312bcebc7bc17020b67bdcf6c8eede/SDBsFbS.jpg" /> Boston Stamp Collection <img width="3227" height="883" width_o="3227" height_o="883" data-src="https://freight.cargo.site/t/original/i/ac73e3f9b55e09fa1424c50513e2e176e5cf26b4bfab0087ad39dd976ebd2d34/z-dBFSBzdg-nz.jpg" data-mid="94455058" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/ac73e3f9b55e09fa1424c50513e2e176e5cf26b4bfab0087ad39dd976ebd2d34/z-dBFSBzdg-nz.jpg" /> Digital Brush &amp; Vector Design <img width="1276" height="1179" width_o="1276" height_o="1179" data-src="https://freight.cargo.site/t/original/i/ace7b96f931d09a98db4958acb32d44aec03663dcf38e59ad3c8b5db5511f7b5/lapush-cropped.jpg" data-mid="94456404" border="0" src="https://freight.cargo.site/w/1000/i/ace7b96f931d09a98db4958acb32d44aec03663dcf38e59ad3c8b5db5511f7b5/lapush-cropped.jpg" /> <img width="1244" height="1152" width_o="1244" height_o="1152" data-src="https://freight.cargo.site/t/original/i/46816481efc628ecae22cd1101a001db46f8b21d1112650c878de762abd83a8f/boat-cropped.jpg" data-mid="94456261" border="0" src="https://freight.cargo.site/w/1000/i/46816481efc628ecae22cd1101a001db46f8b21d1112650c878de762abd83a8f/boat-cropped.jpg" /> Posters &amp; Paintings <img width="1296" height="1728" width_o="1296" height_o="1728" data-src="https://freight.cargo.site/t/original/i/187bee01c09703a3664829dbf569fc4486dec9694f402f6a252401f10e90643a/Darn-Your-Socks-poster-02.jpg" data-mid="94514322" border="0" src="https://freight.cargo.site/w/1000/i/187bee01c09703a3664829dbf569fc4486dec9694f402f6a252401f10e90643a/Darn-Your-Socks-poster-02.jpg" /> <img width="1297" height="1729" width_o="1297" height_o="1729" data-src="https://freight.cargo.site/t/original/i/42cb42f4496b7a4be898ccf05438c64eedd42f1bfb2f8446d02b7d15daf8d166/xfbsdn.jpg" data-mid="94341423" border="0" src="https://freight.cargo.site/w/1000/i/42cb42f4496b7a4be898ccf05438c64eedd42f1bfb2f8446d02b7d15daf8d166/xfbsdn.jpg" /> <img width="1292" height="1729" width_o="1292" height_o="1729" data-src="https://freight.cargo.site/t/original/i/ea48b7df882b2b931ab830813d6e9b12e4ec9c157e4172c8afd376bfd6db33a1/bell-hooks-fixed-small.jpg" data-mid="94455395" border="0" src="https://freight.cargo.site/w/1000/i/ea48b7df882b2b931ab830813d6e9b12e4ec9c157e4172c8afd376bfd6db33a1/bell-hooks-fixed-small.jpg" /> <img width="532" height="705" width_o="532" height_o="705" data-src="https://freight.cargo.site/t/original/i/f08d10cbafa36b858c0268edb2e2d9ad882db0df5e1e12710674a1d751ea5959/Asset-1192.png" data-mid="239938649" border="0" src="https://freight.cargo.site/w/532/i/f08d10cbafa36b858c0268edb2e2d9ad882db0df5e1e12710674a1d751ea5959/Asset-1192.png" /> <img width="532" height="705" width_o="532" height_o="705" data-src="https://freight.cargo.site/t/original/i/254fedbda64d6496e492c74e0f855da4387a7fc01a93f45a46b196824c5e27a7/Asset-1202.png" data-mid="239938652" border="0" src="https://freight.cargo.site/w/532/i/254fedbda64d6496e492c74e0f855da4387a7fc01a93f45a46b196824c5e27a7/Asset-1202.png" /> Instructional &amp; Informational <img width="882" height="879" width_o="882" height_o="879" data-src="https://freight.cargo.site/t/original/i/a61da1c61bbe8cca4a230a0e98cbb924aee8646354f082ba7d1a58d698fd337f/chicken-pot-pie.jpg" data-mid="94455080" border="0" data-scale="47" src="https://freight.cargo.site/w/882/i/a61da1c61bbe8cca4a230a0e98cbb924aee8646354f082ba7d1a58d698fd337f/chicken-pot-pie.jpg" /> ︎︎︎ PREVIOUS &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; BACK TO TOP&nbsp;︎︎︎ &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; NEXT &nbsp; ︎︎︎ https://noelsherrard.info/Motion-Side-Projects Fri, 11 Dec 2020 00:45:23 +0000 Noel Sherrard Design https://noelsherrard.info/Motion-Side-Projects &nbsp;<img width="360" height="202" width_o="360" height_o="202" data-src="https://freight.cargo.site/t/original/i/2ff17832dcc7ef4aba5a3a044dae2e3264fc8f7296c9d6906436821eaf2d3b04/zzz.gif" data-mid="239016551" border="0" src="https://freight.cargo.site/w/360/i/2ff17832dcc7ef4aba5a3a044dae2e3264fc8f7296c9d6906436821eaf2d3b04/zzz.gif" /> Motion /&nbsp;Side Projects My passion for motion dates to middle school flipbooks on decks of note cards. This reel is comprised of short promotional pieces (unsolicited) for various companies and organizations. Featured below are images of side projects and hobbies. The thrill of learning new techniques and tackling diverse projects has led me down countless rewarding rabbit holes. TEAMIndependant ROLE Art DirectionAnimation EditingFabrication TOOLS After Effects Photoshop Laser Cutter Chisels Powertools TIMELINE 5 Week Layered Plexiglass <img width="1125" height="1473" width_o="1125" height_o="1473" data-src="https://freight.cargo.site/t/original/i/07a40688e12b0bf051bdf50017880332b33e15a32c53a0a814530a9c2082dd85/IMG_7526.jpg" data-mid="239961108" border="0" src="https://freight.cargo.site/w/1000/i/07a40688e12b0bf051bdf50017880332b33e15a32c53a0a814530a9c2082dd85/IMG_7526.jpg" /> <img width="1965" height="1125" width_o="1965" height_o="1125" data-src="https://freight.cargo.site/t/original/i/ecc5756ca2749b2c15953e161d8ff2efe7c01b93dd7a0f14221709cc5a2b8565/IMG_7527.jpg" data-mid="239961109" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/ecc5756ca2749b2c15953e161d8ff2efe7c01b93dd7a0f14221709cc5a2b8565/IMG_7527.jpg" /> Paper and Chicken Wire Sculpture&nbsp; <img width="1125" height="1456" width_o="1125" height_o="1456" data-src="https://freight.cargo.site/t/original/i/6f7036b6a301f5b98e2f572903f8e3db3ccc9b73fce5b275ff96262983accf27/IMG_7539.jpg" data-mid="239961161" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/6f7036b6a301f5b98e2f572903f8e3db3ccc9b73fce5b275ff96262983accf27/IMG_7539.jpg" /> <img width="1193" height="1060" width_o="1193" height_o="1060" data-src="https://freight.cargo.site/t/original/i/dc369871210c3fc23b2c64e7664a1541ae5a789cadebdb747ae2511a022f6afd/IMG_7528.jpg" data-mid="239961117" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/dc369871210c3fc23b2c64e7664a1541ae5a789cadebdb747ae2511a022f6afd/IMG_7528.jpg" /> Wood-Related Projects <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/235d29193057f0360a22ad9a845bb92bf0fc8a1273bc3debb6e935f61ade1c00/IMG_7549.jpg" data-mid="239961114" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/235d29193057f0360a22ad9a845bb92bf0fc8a1273bc3debb6e935f61ade1c00/IMG_7549.jpg" /> <img width="1125" height="1106" width_o="1125" height_o="1106" data-src="https://freight.cargo.site/t/original/i/ed18cec81ef082f6461483f44fee5dc6d03b8fe4fb93526c28698578cbf2f89a/IMG_7507.jpg" data-mid="239961148" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ed18cec81ef082f6461483f44fee5dc6d03b8fe4fb93526c28698578cbf2f89a/IMG_7507.jpg" /> <img width="1125" height="1469" width_o="1125" height_o="1469" data-src="https://freight.cargo.site/t/original/i/fb801a12ce81a100d48a2de826f4c8b94de3d9b7f915e047523a4e6443579b7d/IMG_7508.jpg" data-mid="239961152" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fb801a12ce81a100d48a2de826f4c8b94de3d9b7f915e047523a4e6443579b7d/IMG_7508.jpg" /> <img width="1125" height="1106" width_o="1125" height_o="1106" data-src="https://freight.cargo.site/t/original/i/3d0d0b8c70091e6863d99529431c2e477162de73f3748cf8ef78b42614ef5765/IMG_7506.jpg" data-mid="239961150" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/3d0d0b8c70091e6863d99529431c2e477162de73f3748cf8ef78b42614ef5765/IMG_7506.jpg" /> <img width="1125" height="1334" width_o="1125" height_o="1334" data-src="https://freight.cargo.site/t/original/i/6a5c9107181fa8f0dc8ea9534b4a272463a871f5c9adf4234871b103926f6fc0/IMG_7509.jpg" data-mid="239961153" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/6a5c9107181fa8f0dc8ea9534b4a272463a871f5c9adf4234871b103926f6fc0/IMG_7509.jpg" /> Thanksgiving Day Complaints Booth <img width="1125" height="1453" width_o="1125" height_o="1453" data-src="https://freight.cargo.site/t/original/i/567cdfd2626a7af5c8c62a2c83e2d2da6c9dceb0741453be3e62d5c85addc9df/IMG_7501.jpg" data-mid="239961167" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/567cdfd2626a7af5c8c62a2c83e2d2da6c9dceb0741453be3e62d5c85addc9df/IMG_7501.jpg" /> <img width="1537" height="1125" width_o="1537" height_o="1125" data-src="https://freight.cargo.site/t/original/i/5d8375d800d767ecc2492d9b87904defb5a4d7581d1ee1734aef2f8257e126ce/IMG_7540.jpg" data-mid="239961164" border="0" data-scale="54" src="https://freight.cargo.site/w/1000/i/5d8375d800d767ecc2492d9b87904defb5a4d7581d1ee1734aef2f8257e126ce/IMG_7540.jpg" /> Eras of Typing Room <img width="1125" height="817" width_o="1125" height_o="817" data-src="https://freight.cargo.site/t/original/i/2d419bae90920834034e5f1fc0354ee395cce61361ac7205345f48f630101513/IMG_7517.jpg" data-mid="239961213" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/2d419bae90920834034e5f1fc0354ee395cce61361ac7205345f48f630101513/IMG_7517.jpg" /> <img width="1125" height="827" width_o="1125" height_o="827" data-src="https://freight.cargo.site/t/original/i/24186e718a4939c3e22d4835ae8af21665695c318c3ccc3d08d60d2927687363/IMG_7519.jpg" data-mid="239961215" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/24186e718a4939c3e22d4835ae8af21665695c318c3ccc3d08d60d2927687363/IMG_7519.jpg" /> <img width="1425" height="1125" width_o="1425" height_o="1125" data-src="https://freight.cargo.site/t/original/i/c345b409a76a5f8138d0165b8cc88e7bc539cc3c7a9485f2fbb99b3257978a67/IMG_7516.jpg" data-mid="239961214" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/c345b409a76a5f8138d0165b8cc88e7bc539cc3c7a9485f2fbb99b3257978a67/IMG_7516.jpg" /> <img width="1125" height="1402" width_o="1125" height_o="1402" data-src="https://freight.cargo.site/t/original/i/d505dff72454061381dd8aecf4f83ed15645f213ba42f840c9f107693d182f22/IMG_7523.jpg" data-mid="239961217" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/d505dff72454061381dd8aecf4f83ed15645f213ba42f840c9f107693d182f22/IMG_7523.jpg" /> <img width="1125" height="1370" width_o="1125" height_o="1370" data-src="https://freight.cargo.site/t/original/i/c0c6b3fd3ead11db9a2f042431c51ab731eead3563a5e4354af2b3c1047741fb/IMG_7524.jpg" data-mid="239961221" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/c0c6b3fd3ead11db9a2f042431c51ab731eead3563a5e4354af2b3c1047741fb/IMG_7524.jpg" /> <img width="1125" height="1397" width_o="1125" height_o="1397" data-src="https://freight.cargo.site/t/original/i/641e8cbdaddff6a3e4603f60e2dbb371f01fca15f55fe33000ae7bb8daee98c5/IMG_7525.jpg" data-mid="239961258" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/641e8cbdaddff6a3e4603f60e2dbb371f01fca15f55fe33000ae7bb8daee98c5/IMG_7525.jpg" /> Cabin Build <img width="1464" height="1125" width_o="1464" height_o="1125" data-src="https://freight.cargo.site/t/original/i/974136688b74f153ad01f2729056ccc36fb6a8cdde41cc7c4a421f8dbc11ac45/IMG_7530.jpg" data-mid="239961297" border="0" src="https://freight.cargo.site/w/1000/i/974136688b74f153ad01f2729056ccc36fb6a8cdde41cc7c4a421f8dbc11ac45/IMG_7530.jpg" /> <img width="1450" height="1125" width_o="1450" height_o="1125" data-src="https://freight.cargo.site/t/original/i/7105bd3939837bff5c76dd761dc3453707a31cc619f9364a45c51ef280aa1a2d/IMG_7534.jpg" data-mid="239961299" border="0" src="https://freight.cargo.site/w/1000/i/7105bd3939837bff5c76dd761dc3453707a31cc619f9364a45c51ef280aa1a2d/IMG_7534.jpg" /> <img width="1443" height="1125" width_o="1443" height_o="1125" data-src="https://freight.cargo.site/t/original/i/9ca571237eefbedd7d3e535a87fef5cd5aebab4e7397f9ae1aa4a01c4fecd862/IMG_7536.jpg" data-mid="239961301" border="0" src="https://freight.cargo.site/w/1000/i/9ca571237eefbedd7d3e535a87fef5cd5aebab4e7397f9ae1aa4a01c4fecd862/IMG_7536.jpg" /> ︎︎︎ &nbsp; PREVIOUS 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